background in Motion and Graphic Design. Interested in a wide range of disciplines from Brand Design, Creative Marketing, Social Media & Campaign work.
desire to create precious objects inspired by her Japanese heritage.
⭑Integrating AI and emerging tools to enhance workflows and creativity.
TEAM:
Agency — Day One
Narrative Lead — Irene Kahling, Clara Malley
CD — Phuong Nguyen
AD, Design — Juriel Furukawa
Designer — John Portis, Brandon Galosi
Strategy — Desmond Jones
Production — Adam Argersinger, Joint PDX
Director & DP — Anton Du Perez
Editor — Ann Lupo
Talent — Annie Rauwerda, Matt Williams
In post-production, lead design and art direction, overseeing task delegation, guiding asset selection and creation, maintaining design system integrity, making content selects and markups, and ensuring cohesion across all visual elements, including photos and videos. This collaborative approach resulted in the approval of a compelling 4-part episode series exploring Air Max models alongside the launch of Air Max Dn, creating an immersive experience for Nike enthusiasts and historians.
Through meticulous curation of set props and engaging storytelling across platforms like Instagram Stories and the grid, we crafted a narrative that resonated powerfully with our audience and client.
The approach integrates sleek, modern design elements while maintaining a sense of softness and flow. By allowing the typography and logo to subtly shift and evolve across various brand touchpoints, the design communicates the idea of transformation and inclusivity. The neutral color palette, combined with clean lines and minimalist layouts, provides a canvas where the brand’s core message—partnership, trust, and adaptability—can shine through in a compelling, visually engaging way.
CD: Phuong Ngyugen
Designers: Fiona Ye, Jenna Salvadore
Creative Strategists: Kelsey Demarco,
Design choices, including the use of a neutral color palette and modern typography, were intentionally selected to create a sense of understated luxury while allowing the craftsmanship of the jewelry to be the focal point.
CD — Phuong Nguyen
Photography — Yahance Burton
Production — Adam Argersinger
[watch here]
From assisting in pre-production by crafting mood boards to being on-site filming and conducting interviews, my role encompassed a wide array of responsibilities. This included selecting talent, directing shots, and providing art direction during filming, and guiding post-production efforts by assisting in video art and design direction, making photo selects and edits, and curating video selects for the editor. Through curation and swift editing, our resulting content surpassed NikeSportswear's average reels and grid posts, resonating deeply with CRTZ's dedicated fan base and effectively capturing the electrifying atmosphere.
Photography: Johnny Chang
Stylist: Jeenew
[Read Article here]
It's an introspective piece about the faltering economy, working in the corporate world, balancing my purpose, and starting a jewelry brand. Through this series, I aim to shed light on the pressures and cultural expectations that influence our lives. The work also serves as a personal narrative, capturing the challenges and triumphs of navigating two distinct cultural landscapes.
Creative Direction: Phuong Nguyen
Photo Art Direction: Grant Gulla
Photography: Yohance Burton
My role encompassed creating mood boards, pitching concepts, editing assets and photos, selecting images, and post art direction. This comprehensive involvement ensured client satisfaction and built trust in our ability to deliver impactful visual campaign concepts.