This project entailed a collaboration with UK streetwear brand CRTZ, founded by visionary British Nigerian designer Clint 419, with the goal of generating excitement and offering NikeSportswear's audience an exclusive front-row experience. As the lead, I oversaw the art direction, filming, editing, and production coordination for the Nike x CRTZ Airmax 95 Pink Beam shoe launch.
From assisting in pre-production by crafting mood boards to being on-site filming and conducting interviews, my role encompassed a wide array of responsibilities. This included selecting talent, directing shots, and providing art direction during filming, as well as guiding post-production efforts by assisting in video art and design direction, making photo selects and edits, and curating video selects for the editor. Through meticulous curation and swift editing, our resulting content surpassed NikeSportswear's average reels and grid posts, resonating deeply with CRTZ's dedicated fan base and effectively capturing the electrifying atmosphere of the drop on a 1 day turn around.
- POST ART DIRECTION
- PHOTOGRAPHY RETOUCHING
- VIDEOGRAPHY
CD — Phuong Nguyen
Videography — Yahance Burton
Photography — Yahance Burton
Production — Adam Argersinger