The branding and strategy for Aibou were crafted to emphasize fluidity, versatility, and adaptability, qualities that align with the brand's product being suitable for all skin types. Movement was introduced into the type and logo design to reflect this sense of flexibility, creating a dynamic visual identity that mirrors the adaptability of Aibou's offerings.
The approach integrates sleek, modern design elements while maintaining a sense of softness and flow. By allowing the typography and logo to subtly shift and evolve across various brand touchpoints, the design communicates the idea of transformation and inclusivity. The neutral color palette, combined with clean lines and minimalist layouts, provides a canvas where the brand’s core message—partnership, trust, and adaptability—can shine through in a compelling, visually engaging way.