NIKE
YOGA (WELL COLLECTIVE)MOTION | GRAPHIC DESIGN | DESIGN DIRECTION | EDITORIAL DESIGN
The @nikeyoga account, created in collaboration with Nike and D1a, aimed to demystify yoga for Gen-Z and yoga-curious athletes. We worked together to develop an inviting and inspiring platform, sharing stories to make yoga more accessible. I contributed to production, designing digital assets, and creative ideation. I helped produce the nikeyoga zine, distributed to the Nike team before the account was sunsetted. These key philosophies and design decisions also influenced the creation of the @nikewellcollective account.
CD: Phuong Ngyugen
Designers: Fiona Ye, Jenna Salvadore
Creative Strategists: Kelsey Demarco,