JURIEL.STUDIO ✦
Juriel Furukawa is an Art Director with a motion & graphic design background making bold, experimental, and concept driven work. Juriel specializes in bringing depth and purpose to visual identity through research & inquiry. Please Email for inquiry about client work.
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Client Work 🔒
Nike Sportswear
Nike Wellness
Converse
Amazon
Yahoo
E.L.F
IGK Hair
Beams
A24
& more
Episodic visual identity created for a program highlighting successful women who experience imposter syndrom in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.
This self lead photoshoot series explores the concept of Karoshi encapsulating my experience growing up between the US & Japanese culture, expanding on the @shibuyameltdown phenomenon.
An introspective piece about the faltering economy, working corporate, balancing my purpose and starting jewlery making.
Why are women not seeing more progress in Japan? How do outdated customs perpetuate patriarchal systems? How can we preserve the beautiful parts of culture while jettisoning the anachronisms which limit gender equality?
This website outlines the rules of social engagement defined by gender and class hierarchies within modern Japan. Using informational aesthetics of popular Japanese manuals, and the social critique angle of Jorgen Leth’s 1967 satirical cult short film “The Perfect Human,”
I cast myself as the paragon of a perfect Japanese woman; cataloguing these strict formalities in exact detail.
Brandbook created for a Media company. Design decisions made to satisfy the companies desire for a future forward, adaptable, and sleek brand.
What does it mean to exist in a hyper surveilled world? What do the advancement to retina recognition systems like Clearview mean to our day to day saftey and privacy? Privacy is becoming more and more unnatainable does the general society care and how do we playfully approach a possibly serious problem?