jurielfurukawa

Juriel is an LA based Art Director & Social Creative with a background in Motion and Graphic Design. Interested in a wide range of disciplines from Brand Design, Creative Marketing, Social Media & Campaign work. Previously leading creative on Nikesportswear at d1a.

She also founded Onoka Studios, a Jewelry brand out of her desire to experiment with objects inspired by her Japanese heritage.
⭑Integrating AI and emerging tools to enhance workflows and creativity.

Brand Experience: Nike, Converse, A24, Ulta Beauty, & more.

NIKE SPORTSWEAR

TRUTH OR AIR

ART DIRECTION | DESIGN | SET DESIGN

TEAM:
Agency — Day One
Narrative Lead — Irene Kahling, Clara Malley
CD — Phuong Nguyen
AD, Design — Juriel Furukawa
Designer — John Portis, Brandon Galosi
Strategy — Desmond Jones
Production — Adam Argersinger, Joint PDX
Director & DP — Anton Du Perez
Editor — Ann Lupo
Talent — Annie Rauwerda, Matt Williams

Pre-production art direction, which involved creating mood boards, curating references for set design, props, and styling, selecting talent and directors, storyboarding, and contributing to the initial art direction pitch. This collective effort was pivotal in securing the Air Max Day project.

In post-production, lead design and art direction, overseeing task delegation, guiding asset selection and creation, maintaining design system integrity, making content selects and markups, and ensuring cohesion across all visual elements, including photos and videos. This collaborative approach resulted in the approval of a compelling 4-part episode series exploring Air Max models alongside the launch of Air Max Dn, creating an immersive experience for Nike enthusiasts and historians.

Through meticulous curation of set props and engaging storytelling across platforms like Instagram Stories and the grid, we crafted a narrative that resonated powerfully with our audience and client.

AIBOU SKINCARE

BRAND IDENTITY | GRAPHIC DESIGN | CREATIVE VISUALS

The branding and strategy for Aibou were crafted to emphasize fluidity, versatility, and adaptability, qualities that align with the brand's product being suitable for all skin types. Movement was introduced into the type and logo design to reflect this sense of flexibility, creating a dynamic visual identity that mirrors the adaptability of Aibou's offerings.

The approach integrates sleek, modern design elements while maintaining a sense of softness and flow. By allowing the typography and logo to subtly shift and evolve across various brand touchpoints, the design communicates the idea of transformation and inclusivity. The neutral color palette, combined with clean lines and minimalist layouts, provides a canvas where the brand’s core message—partnership, trust, and adaptability—can shine through in a compelling, visually engaging way.

SHARP SOFT STUDIO

ART DIRECTION | GRAPHIC DESIGN | MOTION GRAPHICS

Sharp Soft Studio is where bold design intersects with strategic creativity, rooted in a passion for balance and contrast. The visual identity and motion work embody the relationship between sharpness and softness, boldness and harmony—creating work that captivates while staying deeply attuned to purpose and impact.