“LUCKY”
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DESIGN DIRECTION / MOTION
Episodic visual identity created for a program highlighting successful women who experience imposter syndrom in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.
Episodic visual identity created for a program highlighting successful women who experience imposter syndrom in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.
KAROSHI
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ART DIRECTION / OFFICE MAGAZINE FEATURE
This self lead photoshoot series explores the concept of Karoshi encapsulating my experience growing up between the US & Japanese culture, expanding on the @shibuyameltdown phenomenon.
An introspective piece about the faltering economy, working corporate, balancing my purpose and starting jewlery making.
This self lead photoshoot series explores the concept of Karoshi encapsulating my experience growing up between the US & Japanese culture, expanding on the @shibuyameltdown phenomenon.
An introspective piece about the faltering economy, working corporate, balancing my purpose and starting jewlery making.
JAPANESE FORMALITIES :
THE PARAGON OF A PERFECT WOMAN
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ART DIRECTION / DESIGN
Why are women not seeing more progress in Japan? How do outdated customs perpetuate patriarchal systems? How can we preserve the beautiful parts of culture while jettisoning the anachronisms which limit gender equality?
This website outlines the rules of social engagement defined by gender and class hierarchies within modern Japan. Using informational aesthetics of popular Japanese manuals, and the social critique angle of Jorgen Leth’s 1967 satirical cult short film “The Perfect Human,”
I cast myself as the paragon of a perfect Japanese woman; cataloguing these strict formalities in exact detail.
THE PARAGON OF A PERFECT WOMAN
Why are women not seeing more progress in Japan? How do outdated customs perpetuate patriarchal systems? How can we preserve the beautiful parts of culture while jettisoning the anachronisms which limit gender equality?
This website outlines the rules of social engagement defined by gender and class hierarchies within modern Japan. Using informational aesthetics of popular Japanese manuals, and the social critique angle of Jorgen Leth’s 1967 satirical cult short film “The Perfect Human,”
I cast myself as the paragon of a perfect Japanese woman; cataloguing these strict formalities in exact detail.
3BARS BRANDING
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BRANDING / IDENTITY
Brandbook created for a Media company. Design decisions made to satisfy the companies desire for a future forward, adaptable, and sleek brand.
Brandbook created for a Media company. Design decisions made to satisfy the companies desire for a future forward, adaptable, and sleek brand.