CD — Phuong Nguyen
Photography — Yahance Burton
Production — Adam Argersinger
[watch here]
From assisting in pre-production by crafting mood boards to being on-site filming and conducting interviews, my role encompassed a wide array of responsibilities. This included selecting talent, directing shots, and providing art direction during filming, and guiding post-production efforts by assisting in video art and design direction, making photo selects and edits, and curating video selects for the editor. Through curation and swift editing, our resulting content surpassed NikeSportswear's average reels and grid posts, resonating deeply with CRTZ's dedicated fan base and effectively capturing the electrifying atmosphere.