truth or air — jurielfurukawa

ART DIRECTION | DESIGN | SET DESIGN

TEAM:
Agency — Day One
Narrative Lead — Irene Kahling, Clara Malley
CD — Phuong Nguyen
AD, Design — Juriel Furukawa
Designer — John Portis, Brandon Galosi
Strategy — Desmond Jones
Production — Adam Argersinger, Joint PDX
Director & DP — Anton Du Perez
Editor — Ann Lupo
Talent — Annie Rauwerda, Matt Williams

Pre-production art direction, which involved creating mood boards, curating references for set design, props, and styling, selecting talent and directors, storyboarding, and contributing to the initial art direction pitch. This collective effort was pivotal in securing the Air Max Day project.

In post-production, lead design and art direction, overseeing task delegation, guiding asset selection and creation, maintaining design system integrity, making content selects and markups, and ensuring cohesion across all visual elements, including photos and videos. This collaborative approach resulted in the approval of a compelling 4-part episode series exploring Air Max models alongside the launch of Air Max Dn, creating an immersive experience for Nike enthusiasts and historians.

Through meticulous curation of set props and engaging storytelling across platforms like Instagram Stories and the grid, we crafted a narrative that resonated powerfully with our audience and client.