The branding and strategy for Onoka Studios were developed to fuse the brand’s heritage with a highly modern and conceptual design language. The goal was to create a visual identity that embodies the core values of craftsmanship, sensitivity, and timelessness, while introducing a bold, forward-thinking aesthetic.
The process began with in-depth research into Onoka’s story, target audience, and unique positioning within the luxury jewelry market. From there, a cohesive strategy was crafted, focusing on balancing minimalist design with sharp, geometric elements. This approach was applied across all brand touchpoints, from logo and typography to packaging and digital presence, ensuring a seamless, elevated experience for customers.
Design choices, including the use of a neutral color palette and modern typography, were intentionally selected to create a sense of understated luxury while allowing the craftsmanship of the jewelry to be the focal point. Every detail reflects the brand’s mission: to offer high-quality, hypoallergenic jewelry that merges traditional techniques with contemporary design.
3D Visualization: Tonan Ahn