NIKE
CORTEZART DIRECTION | PHOTO COMPOSITING
Creative Direction: Phuong Nguyen
Photo Art Direction: Grant Gulla
Photography: Yohance BurtonA proof of concept image gallery for Nikesportswear's grid carousel post. The gallery showcasing AI-generated images featuring original visuals to promote Nike's new Cortez shoe colorway. Drawing inspiration from the shoe's rebellious, fresh, and youthful qualities, we utilized generative tools and traditional imagery to encapsulate freshness through an urban lens. Inspired by elements like fruit stands, park grass, and condensation on ice cold drinks, this approach creatively highlights the Cortez shoe's appeal while embracing AI technology.
My role encompassed creating mood boards, pitching concepts, editing assets and photos, selecting images, and post art direction. This comprehensive involvement ensured client satisfaction and built trust in our ability to deliver impactful visual campaign concepts.
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