A s a contributor to the Nike Expressions Spring 2023 campaign, we crafted a collection of expressive styling stories that redefined newness and injected fun into fashion. Collaborating with the Style Council, we produced 10 engaging reels and stills for various platforms, including .com, email, and app, as part of an integrated marketing campaign.
My responsibilities primarily revolved around pre-production art direction, where I curated mood boards, mockups and proof of concepts to convey our ideas for the pitch. Additionally, I actively participated in the creative process, offering insights to explore the narratives and ensure each styling story authentically represented Nike's fashion-forward vision. The project's outcome was helped establish Nike as a trusted voice in fashion and showcasing its dedication to embracing novelty while having fun. Featuring @Reignjudge,@tiaraina, @cynthiaxcervantes, @miyakobellizzi, @yasminmoonmoon.
CD: Phuong Ngyuen