“LUCKY”
DESIGN DIRECTION / MOTION
Episodic visual identity created for a program highlighting successful women who experience imposter syndrom in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.
Episodic visual identity created for a program highlighting successful women who experience imposter syndrom in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.