What is imposter syndrom? This episodic visual identity created for a program highlighting successful women who experience imposter syndrome in the work environment. The program utilizes lottery machine aesthetic to play into the false feeling of luck vs hard work & talent.
This website is a collection of buy buttons from various shopping sites. It aims to compare the different qualities of buy buttons by shape, size, and color to identify any trends within different brands and price category.
Do high end brands and buy button size have correlation? Does a smaller button feel more luxurious than a larger one? What color theory is considered in the design of the buy buttons?