JURIEL.STUDIO ✦
Juriel Furukawa is an Art Director with a motion & graphic design background making bold, experimental, and concept driven work. Juriel specializes in bringing depth and purpose to visual identity through research & inquiry. Please Email for inquiry about client work.
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Nike Sportswear
Nike Wellness
Converse
Amazon
Yahoo
E.L.F
IGK Hair
Beams
A24
& more
Why are women not seeing more progress in Japan? How do outdated customs perpetuate patriarchal systems? How can we preserve the beautiful parts of culture while jettisoning the anachronisms which limit gender equality?
This website outlines the rules of social engagement defined by gender and class hierarchies within modern Japan. Using informational aesthetics of popular Japanese manuals, and the social critique angle of Jorgen Leth’s 1967 satirical cult short film “The Perfect Human,”
I cast myself as the paragon of a perfect Japanese woman; cataloguing these strict formalities in exact detail.