JURIEL.STUDIO ✦
Juriel Furukawa is an Art Director with a motion & graphic design background making bold, experimental, and concept driven work. Juriel specializes in bringing depth and purpose to visual identity through research & inquiry. Please Email for inquiry about client work.
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Client Work 🔒
Nike Sportswear
Nike Wellness
Converse
Amazon
Yahoo
E.L.F
IGK Hair
Beams
A24
& more
CONCRETE TYPE
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MOTION
Observing letter combinations and testing how these are read by others. The result shows a strong influence that the digital language has where many people read letter combinations as acronyms for various social media platforms.
The way we visualize text and acrynoms have changed significantly with internet culture. This project uses random subjects to interpret how they view letter combinations and speak it infront of the camera.
![](https://freight.cargo.site/t/original/i/22da5c9c733d4c37a78c98b75f5197cfcb896b4b9e7b2687b743b38141d4da6d/concretetype.gif)
MOTION
Observing letter combinations and testing how these are read by others. The result shows a strong influence that the digital language has where many people read letter combinations as acronyms for various social media platforms.
The way we visualize text and acrynoms have changed significantly with internet culture. This project uses random subjects to interpret how they view letter combinations and speak it infront of the camera.