@NikeSportswear X CRTZ
Role: Art Direction, DP, Editor, Pre production
This project involved a collaboration with UK streetwear brand CRTZ, founded by the visionary British Nigerian designer Clint 419 aimed to build hype and give NikeSportswear's audience an exclusive front-row experience. I art directed, film, edited, and helped production coordination for the Nike x CRTZ Airmax 95 Pink Beam shoe launch. The event began with a real time billboard reveal in Times Square at 12 pm, followed by an chaotic crowd scramming to a bodega in Alphabet City. Through meticulous curation and quick editing, the resulting post significantly outperformed NikeSportswear's average reels and grid posts, resonating with CRTZ's devoted fan base and capturing the insane atmosphere of the drop.
Role: Art Direction, DP, Editor, Pre production
This project involved a collaboration with UK streetwear brand CRTZ, founded by the visionary British Nigerian designer Clint 419 aimed to build hype and give NikeSportswear's audience an exclusive front-row experience. I art directed, film, edited, and helped production coordination for the Nike x CRTZ Airmax 95 Pink Beam shoe launch. The event began with a real time billboard reveal in Times Square at 12 pm, followed by an chaotic crowd scramming to a bodega in Alphabet City. Through meticulous curation and quick editing, the resulting post significantly outperformed NikeSportswear's average reels and grid posts, resonating with CRTZ's devoted fan base and capturing the insane atmosphere of the drop.
Nike Ai Captcha
Role: Art Direction, Design
A proof of concept image gallery for Nikesportswear's grid carousel post. The gallery features AI-generated images using original visuals to promote Nike's new Cortez shoe colorway. The shoe's rebellious, fresh, and youthful qualities inspired the use of generative tools and traditional imagery to capture the essence of freshness through a city lens. Drawing inspiration from fruit stands, grass at a park, and the condensation on a cold drink. This approach allows a creative showcasing of the Cortez shoe's appeal while embracing the cutting-edge technology of AI-generated images.
Role: Art Direction, Design
A proof of concept image gallery for Nikesportswear's grid carousel post. The gallery features AI-generated images using original visuals to promote Nike's new Cortez shoe colorway. The shoe's rebellious, fresh, and youthful qualities inspired the use of generative tools and traditional imagery to capture the essence of freshness through a city lens. Drawing inspiration from fruit stands, grass at a park, and the condensation on a cold drink. This approach allows a creative showcasing of the Cortez shoe's appeal while embracing the cutting-edge technology of AI-generated images.
Nike Ai Captcha
Role: Art Direction, Design
In the capacity of an Art Director, I shaped the creative vision for each reel, offering guidance to our adept motion designer regarding design and approaches. The project revolved around the Nike Tech Fleece franchise, presenting us with the challenge of working with greenscreen footage with less than ideal resolution & lighting circumstances.
Nonetheless, we adeptly transformed these limitations into opportunities, crafting captivating multi-reel Instagram content that included both reels and stories. The project culminated in remarkable outcomes that not only exceeded the client's expectations but also proved instrumental in the renewal of our annual contract with the Nike Sportswear account.
Role: Art Direction, Design
In the capacity of an Art Director, I shaped the creative vision for each reel, offering guidance to our adept motion designer regarding design and approaches. The project revolved around the Nike Tech Fleece franchise, presenting us with the challenge of working with greenscreen footage with less than ideal resolution & lighting circumstances.
Nonetheless, we adeptly transformed these limitations into opportunities, crafting captivating multi-reel Instagram content that included both reels and stories. The project culminated in remarkable outcomes that not only exceeded the client's expectations but also proved instrumental in the renewal of our annual contract with the Nike Sportswear account.
@Nikesportswear Expressions Spring 23 Campaign
Role: Pre production, Art direction
As a contributor to the Nike Expressions Spring 2023 campaign, I played a pivotal role in crafting a collection of expressive styling stories that redefined newness and injected fun into fashion. Collaborating with the Style Council, we produced 10 engaging reels and stills for various platforms, including .com, email, and app, as part of an integrated marketing campaign.
My responsibilities primarily revolved around preproduction art direction, where I curated mood boards to inspire the team and created mockups and proof of concepts to convey our innovative ideas. Additionally, I actively participated in the creative process, offering valuable insights to explore the narratives and ensure each styling story authentically represented Nike's fashion-forward vision. The project's outcome was remarkable, establishing Nike as a trusted voice in fashion and showcasing its dedication to embracing novelty while having fun with fashion.
Role: Pre production, Art direction
As a contributor to the Nike Expressions Spring 2023 campaign, I played a pivotal role in crafting a collection of expressive styling stories that redefined newness and injected fun into fashion. Collaborating with the Style Council, we produced 10 engaging reels and stills for various platforms, including .com, email, and app, as part of an integrated marketing campaign.
My responsibilities primarily revolved around preproduction art direction, where I curated mood boards to inspire the team and created mockups and proof of concepts to convey our innovative ideas. Additionally, I actively participated in the creative process, offering valuable insights to explore the narratives and ensure each styling story authentically represented Nike's fashion-forward vision. The project's outcome was remarkable, establishing Nike as a trusted voice in fashion and showcasing its dedication to embracing novelty while having fun with fashion.
@IGKhair
Role: Art Direction
This was an independent project created for our client, IGK Hair, to promote their exclusive Dabs Myla x IGK Hair Special Edition Dry Shampoo. I worked with a team of 2 designers to direct, plan and execute the entire project, giving life to the captivating image displayed on the product bottle.
Role: Art Direction
This was an independent project created for our client, IGK Hair, to promote their exclusive Dabs Myla x IGK Hair Special Edition Dry Shampoo. I worked with a team of 2 designers to direct, plan and execute the entire project, giving life to the captivating image displayed on the product bottle.